|
2011 proved to be a very challenging year for print media in general. While overall sales suffered, there were a significant number of positive signs as well. Late in the fourth quarter of 2011, as well as the first few weeks of 2012, MagNet, through our retailer POS data analyses, sees evidence of the non-weekly title sales leveling off compared to the same weeks in the previous year.
The industry, as usual, performed very well as consumers responded to our coverage of several significant "events" in 2011, ranging from the Royal Wedding, to the death of the US arch enemy, Osama bin Laden, to the 10th anniversary of 9-11. Publishers produced quality product, wholesalers and distributors ensured that copies were distributed to the retail locations in a timely manner, and sales responded.
MagNet will be highlighting other positive points in 2011 in more detail later this month when we publish our final year end numbers. Including the phenomenal growth of "Book-A-Zines", to the success of The Food Network Magazine, consumers are purchasing high quality magazines that appeal to them and provide value.
|
